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If you're a developer in 2025, you’ve probably noticed that the career landscape feels different. Job ads mention everything from AI-assisted workflows to cloud-native architectures, and even junior roles expect a surprising amount of breadth. It's a lot. But there’s one thing that consistently gives developers an edge: side projects.

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Search engines are smarter than ever, but ranking well is still about understanding people — not algorithms. Here’s a simple, modern breakdown of what actually matters in SEO today.